Machine learning algorithms, audience targeting and attribution are now the reality when managing paid search campaigns. Find out how we use these features to enhance our keyword targeting, ad copy testing and bid strategies. Everything we do is designed to help you achieve better results for your marketing budget.

In a world where brands jostle to create a sacred space in the mind of the consumer, no amount of marketing can go wasted if they are able to introduce a differentiation factor. Search engine is the fuel for websites looking to attract traffic for their specific business query. SEM is a collective solution that makes targeted pitch to consumers who are looking for selective merchandise or service. It takes a proper mix of paid as well as free advertising metric to ensure that your brand attract eyeballs and keeps them enchanted.

The top 2-3 ads in search results give you the maximum number of clicks. We know how to get your ad ranking high up, so your target audience sees your ad first, before the competition. The secret behind our success is our thorough market and consumer research, before we begin working on creating an ad campaign. We study historical data, gain insights and draft the right recommendations that work for your brand.

Performing useful keyword research is the first step to a successful ad campaign, be it an organic or a paid one.we understand the nitty-gritty of the industry, create a target customer profile, study competition and analyse the search volumes to determine the best keywords for your business. We cherry-pick niche keywords that have the right search volumes and are relevant to your product and your customer at the same time.

Once the keywords are set, the next step is to create a campaign. There are multiple formats for advertising on Google.The major ad types include:-

• Search Network campaign
• Display Network campaign
• App campaign
• Shopping campaign
• Video campaign

Based on your advertising goals and business needs, we determine the right format and recommend it to you before creating the campaign. Goals can range anywhere from website traffic and app promotion to lead generation and leads. All you have to do is tell us your key objective, and we will create the campaign accordingly to promise you the right results with our best Adwords services.

When we have the campaign type in place, we get down to business with ad creation. We’ve already got your customer profile and the business objectives in mind, which makes it easy for us to draft the content that works best for you. we work on the following advertising types :–

• Text ads
• Responsive ads
• Image ads (static or interactive)
• Animated ads (GIF or flash format)
• Video ads